From insight to execution, with impact

Redesigned Varsity Tutors’ AI Session Summaries to make learning visible for parents—driving +47% engagement, +15% repeat bookings, and +8.8 p.p. retention.

Audit-to-implementation workflow showing the new Varsity Tutors design system foundations.

Defined the design framework and prompting architecture that enabled agents to turn tutoring transcripts into personalized practice content and UI within seconds.

Redesigned the Amazon detail page to bring visuals to the forefront, introducing immersive vertical reels and layered product details. Experiments drove $282M in revenue and +9.1M units sold

Addressed customer frustration with missed Prime Day deals by improving deal timer visibility. The fix drove $167M in annualized revenue and earned an Amazon Empty Desk Award nomination.

Created a dynamic badging system to unify deal displays across the site. The redesign improved trust, clarity, and engagement, driving $119.5M in incremental revenue

Led the design of Amazon’s “Gift without Address” feature, enabling gifting via email or phone. Enhanced surprise and delight while improving delivery accuracy.

Launched Amazon’s first influencer storefronts, making it easier for creators to share product recommendations. Within one month, 32.4% of influencers generated $34M in revenue. Featured in Cosmopolitan and TechCrunch