From insight to execution, with impact

Launched Amazon’s first influencer storefronts, making it easier for creators to share product recommendations. Within one month, 32.4% of influencers generated $34M in revenue. Featured in Cosmopolitan and TechCrunch

Redesigned the Amazon detail page to bring visuals to the forefront, introducing immersive vertical reels and layered product details. Experiments drove $282M in revenue and +9.1M units sold

Addressed customer frustration with missed Prime Day deals by improving deal timer visibility. The fix drove $167M in annualized revenue and earned an Amazon Empty Desk Award nomination.

Created a dynamic badging system to unify deal displays across the site. The redesign improved trust, clarity, and engagement, driving $119.5M in incremental revenue

Led the design of Amazon’s “Gift without Address” feature, enabling gifting via email or phone. Enhanced surprise and delight while improving delivery accuracy.