Case Studies
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AI session summaries
Redesigned Varsity Tutors’ AI Session Summaries to make learning visible for parents—driving +47% engagement, +15% repeat bookings, and +8.8 p.p. retention.
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Varsity Tutors design system
Audit-to-implementation workflow showing the new Varsity Tutors design system foundations.
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Agentic practice problems and UI generation
Defined the design framework and prompting architecture that enabled agents to turn tutoring transcripts into personalized practice content and UI within seconds.
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Enhanced visual product info on Amazon’s detail page
Redesigned the Amazon detail page to bring visuals to the forefront, introducing immersive vertical reels and layered product details. Experiments drove $282M in revenue and +9.1M units sold
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Lightning deal visibility
Addressed customer frustration with missed Prime Day deals by improving deal timer visibility. The fix drove $167M in annualized revenue and earned an Amazon Empty Desk Award nomination.
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Amazon Deals overhaul
Created a dynamic badging system to unify deal displays across the site. The redesign improved trust, clarity, and engagement, driving $119.5M in incremental revenue
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Digital gifting
Led the design of Amazon’s “Gift without Address” feature, enabling gifting via email or phone. Enhanced surprise and delight while improving delivery accuracy.
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Amazon Influencer Program
Launched Amazon’s first influencer storefronts, making it easier for creators to share product recommendations. Within one month, 32.4% of influencers generated $34M in revenue. Featured in Cosmopolitan and TechCrunch
