Design leadership
Guiding growth
Mentorship
Mentorship has always been a big part of my career. These days I focus on coaching designers one-on-one, helping them grow confidence, set goals, and shape their career paths. Back at Amazon, I co-founded the company’s first design mentorship program—writing the playbook, hosting mentor matchups, and even launching the first DEI-focused sponsorship initiative. That work taught me how to scale mentorship from personal to programmatic, and I still carry those lessons into how I support designers today.
Tech
for good
Volunteering
I love giving back to the next generation of designers. I’ve spent three years mentoring with Girls Who Code and serving on the Chicks Steering Committee, and I’ve facilitated ChickTech workshops, introducing groups of high school girls to UX through hands-on projects. There’s nothing better than seeing the spark when someone realizes design can be their path forward.
Leading by Doing
Player-Coach Management
I manage with a player-coach mindset: I’ll roll up my sleeves and design alongside my team when it builds momentum, but I’m just as focused on creating space for growth. I’m transparent about expectations, run gap analyses to spark career-driven conversations, and use live projects as teaching moments. My style blends collaboration, evidence-first design, and modeling behavior—so my team learns by doing, not just by hearing.
Scaling design
Building Teams & Studios
One of my proudest chapters was helping build Shopping Design’s first UX studio in Berlin. What started with two solo designers grew into a 12-person cross-functional team—spanning design, research, writing, and behavioral science. We shaped the customer experience across Reviews, Deals, and Gifting, while also creating a studio culture that felt connected to Seattle HQ but distinctly Berlin in its own right.