it's ln the listIdea Lists
Strategic Challenge
Customers and influencers struggled to curate and share product collections. Existing wishlists lacked flexibility or inspiration.
My Role
I co-led a design sprint with the Interesting Finds team to explore new list paradigms:
Reframed wishlists from “personal utility” → “shareable inspiration.”
Positioned curated collections as a traffic and conversion lever.
Enabled designers to test bold list-building interactions quickly..
Execution
Built curated list templates with smart search suggestions.
Prototyped sharing and inspiration-focused interactions.
Ran iterative tests with influencers to validate use cases.
Outcomes & Impact
Launched Idea Lists, empowering influencers to curate and share.
Became a building block of the Amazon Influencer Program.
Improved product discovery and drove engagement.
Strategic Takeaways
Customer curation = commerce inspiration.
Design sprints can unlock transformational features when paired with strategic reframing.
