Craft & leadership

own the problem

I start with what customers need and work backward to a roadmap that product and engineering can commit to. I’m happiest working on ambiguous, high-stakes problems and collaborating on strategy with my stakeholders.

continuously improve

I like to think big, move fast and test early, because good data settles most arguments and lets the team get back to building and refining. Once something ships, I pay close attention to how it holds up, what we can learn and how we can make it better. To me that is a huge part of craft.

raise the
team’s bar

I make teams better by working alongside them. That means clear expectations, honest critique, live collaboration and sharing lessons. A rising tide lifts all ships

Mentorship

The best mentors I had didn't just give me advice. They showed me different ways to think and gave me tools to guide my success. That is the mentor I strive to be.

At Amazon I helped found our first formal design mentorship program. I ran mentor matchups and created mechanisms so designers could find valuable pairings with intention. Today I coach designers one-on-one on confidence, goals, and where they want their careers to go.

Scaling design

One of my proudest chapters was being able to help build Shopping Design's first UX studio in Berlin. We started as two solo designers and grew to a 12-person team spanning design, research, writing, and behavioral science. I believe in the multiplier effect and try to extend that through hiring and mentorship. I lean into data driven hiring and growth of designers.

Hands-on leadership

I like working alongside designers in their files. I believe designing alongside the team, turns live projects into teaching moments. When I manage, I'm upfront about expectations. When someone wants to grow, I help identify gaps so "I want to level up" becomes a tactical plan.

Tech
for good

I spent three years mentoring with Girls Who Code, served on the ChickTech steering committee, and run ChickTech workshops that introduce high school girls to UX through hands-on projects. The best part is the moment someone realizes design could be their path.